Meghan Markle and Harry could turn off Netflix viewers with ‘perplexing’ content | Royal | News

On Thursday, it was revealed shares in Netflix plummeted by 35 % following a wave of subscribers abandoning the streaming large. Experts have warned that Netflix will wrestle to bounce again from the over $50 billion dropped from its market worth after the streaming service hiked costs.

Professor Cele Otnes, a advertising skilled specialising in how the Royal Family manufacturers itself, urged the content material the Duke and Duchess are producing for the streaming large lacks originality, as viewers will possible already be accustomed to the occasions earlier than the documentary is launched.

Professor Otnes advised she was “perplexed” by the filming of well-reported occasions, to be rehashed in new documentaries.

She questioned the “content value” of such snippets, and the “inherent value” the Sussexes might deliver to the streaming service.

She mentioned: “I’m perplexed why we are seeing the events in real life (e.g, at the Invictus ceremonies last year), and why there is any ‘content value’ to seeing these edited again in Netflix shows.

“For example, we often don’t view the fights or content on the Kardashian programs prior to them airing; we only hear about them.

“I’m not sure how much inherent value Harry and Meghan are bringing to Netflix; there is some discussion that they are in fact contributing to the disinterest in, and market devaluation, of Netflix.”

The Duke and Duchess of Sussex signed a deal with Netflix worth $100 million back in 2020, but have yet to produce any finished content.

Last year, it was announced that the couple would be part of a documentary focused on the Invictus Games, which they attended in the Hague this week.

READ MORE: Earl and Countess of Wessex’s Queen Jubilee trip to Grenada cancelled

Netflix announced earlier this week it would consider toughening up rules on password sharing.

An estimated 100 million households access Netflix for free by sharing passwords.

The move was prompted by a steep drop in subscribers to the service, meaning the streaming giant failed to come within reach of its targets.

Netflix said its subscribers had fallen by 200,000 in 2022.

Netflix told shareholders “revenue growth has slowed considerably”.

They mentioned: “Our relatively high household penetration – when including the large number of households sharing accounts – combined with competition, is creating revenue growth headwinds.”

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